Tuesday, 14 January 2014

Alfie Does Berlin Fashion Week

At age 11 months, Alfie has already outdone me by almost 31 years! Today, Alfie, The Bloke and I headed to 'Bread and Butter', Berlin's Fashion Week. It was a first for all of us and we had a fantastic day. We wandered around the stands taking in the array of items on offer. I was expecting to be surrounded by super styled women, but to be honest, it was mainly men and very dapperly dressed men at that!

Alfie was a real hit among the fashionistas and was given a number of goodies from the various standholders! He received his own pass, a little 'Ich bin ein Berliner' bracelet pass, some mini boxing gloves from Lonsdale, a key ring from Birkenstock (who kindly organised my press pass for the event) and various other little bits. He was getting attention from everyone and the little flirt that he is, he soaked it up.

As there were few women's options for clothing, I focused on the kid's items and found some cute bits and pieces for the little ones. There were beautiful baby shoes from the French firm Faguo who plant a tree for each pair of shoes sold (both adult and children's). The retro stylings and new materials being used by Crocs. We spotted hilarious egg warmers from Donkey Products, gorgeous retro shapes and stylings from Fever London. Ok, so those ones were for me!

My favourite find of the day though was a  brand called TOMS. I can't talk about this brand highly enough and the guy we met who worked for them. Not only is the TOMS kids collection super cute, the ethos behind this company is brilliant. They run a policy called 'One for One'. This means that, for every pair of shoes this company sells, they donate another pair to a child in need of shoes. For every pair of sunglasses they sell, they provide either prescription glasses, sight-saving surgery or medical treatment to one person. This is without doubt the kind of brand that we, as consumers, should be supporting and I will definitely be purchasing some TOMS for the kids in the near future. Make sure to check out their collections of both adult and children's items and see if you can support them and make a difference too. If only all brands were this forward-thinking. You can see a video showing more about TOMS and their work at the bottom of this post.

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  1. Nice one! Looks really glamourous. I love the egg warmers and the crocs. I also really like the "One for One" policy. Very commendable!

    1. It was quite glamerous. Some of the stands featured bars and there was even a free barber service at one stand! Madness!


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